#TheDailySpin: Attractive employees makes $230,000 more in a lifetime

Beauty is only skin deep, but it sure makes a difference in how deep your pockets are. Plus, why the Humane Society is after the McRib, the eight worst fonts ever, why the NBA lockout is a ‘golden opportunity’ for NHL marketers, and more.

Ragan Insider Premium Content
Ragan Insider Content

Too bad the job outlook for fresh-faced youths today has led to the widest gap in wealth between younger and older Americans, with a household headed by a person 65 or older raking in a net worth 47 times more than that of one led by someone 35 or younger.

Even the most privileged Ivy Leaguers can’t help but fear the fiscal calamity that is the U.S. economy. In fact, students at Harvard walked out of a lecture by Professor Greg Mankiw, suggesting his “conservative curriculum has influenced former Harvard students—including today’s policy makers and bankers —to bring about the financial crisis.”

Much like young Americans, juvenile brands often have a hard time competing against companies with more experience and greater financial prosperity. Still, the success stories of little engines that could are more than fairytales. For instance, Starbucks, Ben & Jerry’s, and Zappos were all once startups. How did they get the most bang for their buck? Investing in a strong retail presence is a start.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.