Too bad retailers have taken the emotional storytelling out of their creative work. Instead of engaging consumers with a connection or experience that makes them think positively about a brand, marketers are falling back on uninspired work this holiday season.
Maybe that’s because the marketing industry’s confidence level in the economy is depressingly low, at least according to a new poll from Worldwide Partners, an organization of over 80 indie shops.
Still, what can you say? Consumers are crazy for a good door-buster deal. Like Justin Bieber at Macy’s crazy.