#TheDailySpin: Companies should make more mistakes
Good news for Papa John’s and Novartis, both of which have their own PR debacles to sort out. Plus, what has the Big Three changing their approach to newscasts? Print media looks to crowdsource content, the best Facebook marketing tip, and more.
Well then, kudos to both Papa John’s and Novartis.
The pizza franchise apologized to one of its female customers, Minhee Cho, who got a receipt in which an employee—who has since been fired—referred to Cho as “lady chinky eyes.” Attention grew when Cho tweeted the receipt.
Meanwhile, Novartis was forced to recall bottles of popular OTC drugs Excedrin, NoDoz, Bufferin, and Gas-X after growing concern that many of the bottles may contain vagrant or broken pieces of other pills.
Probably the right call for the pharmaceutical manufacturer, as Advertising Age explains that marketers are now entering the relationship era, in which they maintain an open dialogue with their growing social consumer. Here’s how to commit to the so-called Human Element.
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