#TheDailySpin: Get into the Halloween spirit with this viral video

Using LMFAO’s anthem, one home proves you mustn’t wait for Christmas to string up some holiday cheer. Plus, the 25 best advertising films ever made, measuring PR’s value, academia takes on ‘Jersey Shore,’ and more.

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I apologize if you already saw that video. Perhaps I should have tested the link using this new site to find out whether it’s old.

Speaking of videos to see, how many of these movies deemed the 25 best advertising films ever made by Adweek have you watched?

Something that is way outdated—ad value equivalency (AVE) measurement, which Rosanna Fiske calls “a poor and inaccurate value indicator.”

Consumer confidence in the U.S. in nearly as low as the PR industry’s support for AVE metrics. As of this month, confidence has dropped to a 39.8 on the Conference Board index—a two-and-a-half-year low.

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