#TheDailySpin: Get into the Halloween spirit with this viral video

By {/%BYLINE%} {%AUTHOR%}Alan Pearcy{/%AUTHOR%} {%TITLE%}#TheDailySpin: Get into the Halloween spirit with this viral video{/%TITLE%} {%ALTERNATIVEURL%}{/%ALTERNATIVEURL%} {%IMAGE%}/Uploads/Public/Party-Rock-Halloween.jpg{/%IMAGE%} {%ROLE%}87d65c27-6e78-4e5c-b423-78d47d4f2768{/%ROLE%} {%KICKER%}Marketing{/%KICKER%} {%CATEGORIESID%}1fd4d0a9-bbe2-4b5c-af5c-11dce5b9983e, 5b5f5480-7a63-458a-90a4-0b98007ec3f7, 055d8a23-ee23-4f9c-a2f4-df030843f312, 9b04de1d-f7bc-4de7-842e-c9c833ff24e9{/%CATEGORIESID%} {%CAPTION%}Using LMFAO's anthem, one home proves you mustn’t wait for Christmas to string up some holiday cheer. Plus, the 25 best advertising films ever made, measuring PR’s value, academia takes on ‘Jersey Shore,’, more.{/%CAPTION%} {%BODYCOPY%}Not sure if this redeems the group LMFAO, its “Party Rock Anthem” after the song’s blatant misuse in those horrible Kia hamster commercials, but it sure puts us in the Halloween Spirit. I apologize if you already saw that video. Perhaps I should have tested the link using this new site to find out whether it’s old. Speaking of videos to see, how many of these movies deemed the 25 best advertising films ever made by Adweek have you watched? Something that is way outdated—ad value equivalency (AVE) measurement, which Rosanna Fiske calls “a poor, inaccurate value indicator.” Consumer confidence in the U.S. in nearly as low as the PR industry’s support for AVE metrics. As of this month, confidence has dropped to a 39.8 on the Conference Board index—a two-and-a-half-year low. If meek consumer confidence wasn’t enough, soft drink marketers have another uphill battle—and it could get intense. A study found a strong correlation between the amount of carbonated beverages consumed by teens, their likelihood of being aggressively violent. Elsewhere in the realm of childhood research, a new survey from Common Sense Media presented the claim that kids eight-years-old, under spend an average 3 hours, 14 minutes with media every day. Meanwhile, come Friday, the world of academia will find itself steeped in intellectual debate over—what else?—the global phenomenon known as “The Jersey Shore.” Organized by a school senior, the University of Chicago will hold a conference on the study of all things Snooki, co., their impact on society. Since it’s a daylong event, you’ll have to plan ahead to fit in your GTL. And meanwhile, at the nation’s public universities, there’s been an 8 percent tuition, fees hike this year. Sorry we don’t have any great news to share with you, students, but there is some g-r-reat news for Weber Shandwick. Kellogg Company handed over PR duties to the firm for its US brands—an account worth upwards of $4 million. Of course, $4 million probably seems like nothing when you’re focused on issues of our wireless market. Last year alone, Verizon shelled out $53 million in refunds, settled for $25 million with the Federal Communications Commission over customers who were incorrectly billed for their data use. Verizon customers’ bills may have been wrong, but dressing your pets up for Halloween—now that’s just inhumane. And now they’re fighting back in a new PSA. {/%BODYCOPY%} {%ID%}9876{/%ID%} {%DATAID%}fd40354c-3f2e-4d07-a199-2627e2dee479{/%DATAID%} {%CanonicalUrl%}{/%CanonicalUrl%} {%PUBLISHDATE%}10/26/2011 4:30:28 PM{/%PUBLISHDATE%} {%LINK%}https://www.prdaily.com/Main/Articles/9876.aspx{/%LINK%} {%BYLINE%}Andrew Cross
Oct. 26, 2011