How much is your (divided) attention worth? Burger King and ad firm Crispin Porter + Bogusky created a DirectTV channel dedicated to the Whopper. The longer someone watches the channel, the more free Whoppers he gets. Thus far, BK has given away 50,000 sandwiches, and Americans have watched the channel for more than 300,000 minutes.
Speaking of worth, you think you could get a cool million for your Twitter background? This guy reportedly just did.
Swiftrank decides to change its name to TravelShark because, well, it’s a better name.
Talent and literary agency ICM added New York magazine to its client roster to help “broaden its reach in Hollywood.”
Wimbledon is coming—so what’s that have to do with 3D television?