#TheDailySpin: How ‘Modern Family’ is shaping modern marketing

An Edelman study says the popular ABC comedy reflects the U.S. household more than you think. Plus, branding Occupy Wall Street, Russell Brand on Occupy Wall Street, the woman behind DKNY PR Girl, and more.

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Also changing is the way people are expressively themselves. Emoticons have somehow moved beyond adolescent instant messaging and into our corporate emails, although writers are among the remaining holdouts.

Your use (or nonuse) of emoticons is one of the many indicators that your smartphone might know more about you than your own mother. It can track where you are, who’s around you, and even what’s being said in your circle. Heck, with the Google Wallet app, it’ll even know your finances—although Advertising Age points out that there are still a few technical difficulties to be worked out.

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