#TheDailySpin: J. C. Penney in serious hot water over ‘seriously hot’ commercial

By {/%BYLINE%} {%AUTHOR%}Alan Pearcy{/%AUTHOR%} {%TITLE%}#TheDailySpin: J. C. Penney in serious hot water over ‘seriously hot’ commercial{/%TITLE%} {%ALTERNATIVEURL%}{/%ALTERNATIVEURL%} {%IMAGE%}/Uploads/Public/JCPenney-Phoebe-Cates-grab.jpg{/%IMAGE%} {%ROLE%}87d65c27-6e78-4e5c-b423-78d47d4f2768{/%ROLE%} {%KICKER%}Media Relations{/%KICKER%} {%CATEGORIESID%}9b04de1d-f7bc-4de7-842e-c9c833ff24e9, e8e0f32d-5d24-41be-86cc-a8fd29cc4619, 055d8a23-ee23-4f9c-a2f4-df030843f312, 1fd4d0a9-bbe2-4b5c-af5c-11dce5b9983e, 5b5f5480-7a63-458a-90a4-0b98007ec3f7{/%CATEGORIESID%} {%CAPTION%}And we never thought you could go wrong with the 'Fast Times at Ridgemont High' Phoebe Cates pool scene. We were wrong. Plus, FTC gives Reebok the run-around; Michael Wolff might be out at Adweek,, more.{/%CAPTION%} {%BODYCOPY%}J. C. Penney’s latest ad would like you to know that the retailer is aware you don’t like advertising about clothes. We’re just not sure why they didn’t know people were not going to like this either. “Seriously hot” or just seriously sexist? J. C. Penney isn’t the only company in hot water. While the jury’s still out on Shape-Ups, the FTC has ruled Reebok must pay $25 million in refunds over false claims that its EasyTone, RunTone sneakers “lead to 28 percent more strength, tone in the buttock muscles”, “11 percent more strength, tone in the calf muscles than regular walking shoes.” That’s the kind of news that just really kills the sole. Seems all that time using your EasyTones was an evening bigger waste of time than this app from Scandanavian Airlines. As Europe’s most punctual airline, it’s created the TimeKiller app for those less fortunate travelers stuck waiting for their carriers to arrive. Once your plane finally takes flight—and it’s headed toward London—you’ll probably hear about the latest criticism of Britney Spears. In a scene for her upcoming music video “Criminal,” the pop star flees from an apparent robbery, pistol-in-hand. The controversy is that the scene is shot in the London borough of Hackney, where many of the city’s recent riots occurred. Politicians in the U.K. say she should apologize for not being more considerate. Spears camp had this to say. With any luck, Spears didn’t have any interns like these two guys on the shoot or else she’s in for even more distress. Both gentlemen worked unpaid on the film “Black Swan”, are now suing the movie’s production company, Fox Searchlight Pictures, claiming their duties violated labor rules. If either of these two men are looking for another job, we hear Adweek might soon have an opening. Seems editor Michael Wolff’s days at the magazine are numbered. His addition of more interesting media reports to the trade mag rather than a laser focus on the ad biz is apparently what’s behind the shake-up, which is why we, like Gawker, agree he’ll probably move on to greener pastures. Interesting enough, Mashable editor-in-chief Lance Ulnaoff recently had this interview with Adweek about his new role after shifting from PCMag. Shifts that marketers seem to be making concern social media budgets; eMarketer reports ad revenue on Twitter will reach $139.5 million this year—that’s 210 percent growth. Maybe it’s all of those members of Congress that advertisers are trying to reach, 80 percent of whom are on the social network. That’s 5 percent more than millennials. If you’re less concerned with Twitter percentages, more concerned at the moment with that bad hair day you seen to be having—Monday through Sunday—perhaps you should enter Dove’s new contest, part of its “Make Friends with your Hair” online campaign featuring actress Rashida Jones. (Image via){/%BODYCOPY%} {%ID%}9626{/%ID%} {%DATAID%}76bea99e-02ac-4270-972e-1fece82680c3{/%DATAID%} {%CanonicalUrl%}{/%CanonicalUrl%} {%PUBLISHDATE%}9/29/2011 4:00:55 AM{/%PUBLISHDATE%} {%LINK%}https://www.prdaily.com/Main/Articles/9626.aspx{/%LINK%} {%BYLINE%}
Sept. 29, 2011