#TheDailySpin: Jameson, Axe, and Elmo among holidays’ most shoplifted items

Fa, la, la, la, lock up you goods, retailers. Plus, why ‘Cyber Monday’ is just PR spin, how content goes viral, Siri needs to work on her phone etiquette, a tampon maker serenades consumers with a personalized apology, and more.

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Guess that’s an advantage of Cyber Monday—it’s hard to pilfer a DVD from Amazon.com. Of course, there’s a chance those Cyber Monday bargains are just PR spin. The Guardian explains.

Whatever you buy online this holiday season, just make sure you place your order early if you’re having it shipped. The United States Postal Service announced on Monday that next-day first-class delivery is being discontinued. Wonder what this means for direct marketers?

The NFL is putting its faith in Madonna to deliver. After much speculation, it’s been confirmed that the Material Girl will perform the halftime show on Super Bowl Sunday.

Top-dollar advertisers hope the telecast of the game will provide a few viral hits, at least as far as the commercials are concerned. Making online content go viral is a story that marketers don’t always understand. Good thing there’s this infographic from ProBlogger.

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