Jon Bon Jovi also seems to have a unique way of giving back, but he’d rather you eat. His New Jersey restaurant, The Soul Kitchen, opened its doors, but there’s a charitable catch. There are no prices on the menu, and not because the food costs that much. Instead, diners “pay-what-they-can.” However, it’s no soup kitchen.
Also helping raise awareness for a good cause—and gaining some brand awareness while at it—Crystal Light and its PR team at Ketchum. They’re working with The National Conservancy to put a focus on the sustainability of our U.S. freshwater supply.