PRNewswire also finds itself in a legal battle. The newswire service is being sued for $25 million by rival Marketwire. The plaintiff claims PRNewswire hired away its workers, provoking them to reveal confidential information and trade secrets.
The harmful effects of the sun are no secret. To bring awareness to skin cancer, the agency Madrid Bungalow 25 staged this chilling avant-garde event using 700 ice sculptures, each representing one of the 700 people who lose their lives due to advanced melanoma in Spain annually. (via Adverblog)
A marketing trend that many people might argue is on its last breath is the QR code. However, Advertising Age‘s B.L. Ochman isn’t one of those people. She writes that agencies are just “dumb” in the ways they try to use them.