#TheDailySpin: Roger Federer, the second-most reputable figure in the world

Given her temper, we knew it wouldn’t be Serena, but really—what gives? Plus, logo redesigns of the past, present, and future; Starbucks goes into fashion; PETA goes into porn; and the AFA boycotts Benny & Jerry’s over ‘Schweddy Balls.’

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Challenging brand redesigns is also a hot-button issue, with companies such as Starbucks and Gap no stranger to aesthetic controversy. But where are their logos headed? Here’s how Stock Logos sees it, offering some of the most recognized brand logos, past, present, and yes, future. (via Boing Boing)

Speaking of Starbucks, if you thought its coffee was expensive, something tells us you’re not going to be a fan of its fashions either. Celebrating 40 caffeinated years, the company has tapped three designers to create brand-inspired T-shirts sure to set you back a few Frappuccinos. The threads—one of which resembles a coffee-stained shirt—retail for $85 at starbucksstore.com and select Nordstrom stores. For $85, I’ll spill a coffee on my own shirt, thank you.

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