#TheDailySpin: Secret Santa layaway trend snowballs at Michigan Kmart

A random act of paying it forward inspires other nameless patrons to do the same. Plus, Haikus for Humbugs, the 10 least interesting people of 2011, why Christmas might be bad for business, NY Times CEO’s abrupt leave, and more.

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Meanwhile, wireless provider O2 teamed with PR agency Hope & Glory for a campaign enabling people to tweet Santa a message they’d like shared to friends, family, or followers. Including the hashtag #O2santa, Father Christmas then reads the tweets “live from the North Pole” in a video posted to his YouTube page.

Still seeing a few too many Ebenezer Scrooges out there? Maybe they just need someone to show them some merriment, which is precisely the point of Haikus for Humbugs. Tagged as a “totally random way to cheer up someone totally random,” you simply scroll through the provided tweets of a few rather lackluster holidayers, and then pick to whom you’d like to pen a holiday haiku. (via AgencySpy)

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