#TheDailySpin: What are you smiling about, Brian Williams?

Oh, maybe that his new show ‘Rock Center’ is already a hit with marketers. Plus, Lindsay Lohan to pose for Playboy, the most-searched Halloween costumes, all things McRib, five thing PR pros should never do, and more.

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Speaking of Playboy, Hugh Hefner must think “readers” are sure to love them some Lindsay Lohan. Word on the street—and in the Chicago Tribune— is that the mogul is reportedly offering the famous train-wreck close to $1 million to pose nude for a spread, although reps have yet to confirm or deny.

Playboy bunnies are getting a warmer welcome from trick-or-treaters than they did from TV viewers. The costume tops Google searches heading into Halloween, as do Black Swan, Angry Birds, and rapper Niki Minaj. Other pop-culture favorites include Sue Sylvester from “Glee,” Charlie Sheen, Katy Perry, and the Royal Wedding crew.

The love isn’t running so high for Rupert Murdoch’s sons, for whom 35 percent of News Corp. shareholders opposed reelection to the company’s board of directors.

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