#TheDailySpin: Why we treat brands like they’re our friends

By {/%BYLINE%} {%AUTHOR%}Alan Pearcy{/%AUTHOR%} {%TITLE%}#TheDailySpin: Why we treat brands like they’re our friends {/%TITLE%} {%ALTERNATIVEURL%}{/%ALTERNATIVEURL%} {%IMAGE%}/Uploads/Public/beer-best-friends.jpg{/%IMAGE%} {%ROLE%}87d65c27-6e78-4e5c-b423-78d47d4f2768{/%ROLE%} {%KICKER%}Marketing{/%KICKER%} {%CATEGORIESID%}1fd4d0a9-bbe2-4b5c-af5c-11dce5b9983e, 5b5f5480-7a63-458a-90a4-0b98007ec3f7, 9b04de1d-f7bc-4de7-842e-c9c833ff24e9, 055d8a23-ee23-4f9c-a2f4-df030843f312, e8e0f32d-5d24-41be-86cc-a8fd29cc4619{/%CATEGORIESID%} {%CAPTION%}What is it that makes us reach for that Bud Light instead of a Miller Lite? Plus, Louis Vuitton still fighting one heck of a ‘Hangover,’ Donald Ducking, where marketers aren’t looking for growth, smell like the Pope,, more.{/%CAPTION%} {%BODYCOPY%}Pepsi or Coke? Miller or Bud? Dunkin’ or Starbucks? One needn’t look beyond the fridge to pick up on the powers of brand loyalty. But what is it about a certain brand that drives a consumer’s devotion? Forbes asks Interbrand’s Jeff Mancini three questions about why we standby certain brands as if they were are friends. So which brand do families love the most? At 100-years-old, that goes to the world’s most-liked cookie, Oreo. Two brands we probably all recognize, Louis Vuitton, Warner Bros., are still at odds over a trademark lawsuit that alleges the production studio used knockoff Vuitton luggage in its movie “The Hangover: Part II.” The filmmaker says the use of a counterfeit bag was “artistically relevant” to one of the flick’s characters. Actor Jonah Hill stopped by Jimmy Kimmel to discuss “Donald Ducking.” Wonder if that’s anything like “Shamrocking”? Speaking of actors, ever wonder what your favorite (and not-so favorite) celebrities look like up close, personal? Yeah, there’s a Tumblr for that. Meanwhile, a new World Federation of Advertisers survey found that global marketers look to the U.S. for inspiration—you know, stuff like “Donald Ducking”, bizarre Tumblr account—but they look elsewhere for growth. Guess that means makers of a new Pope Benedict XVI signature eau de cologne will probably shop around their product elsewhere. Fraudulent shoppers of Apple’s online App Store have pushed the tech giant to heighten its security, although The New York Times reports that “the scale of the problem is difficult to gauge.” Understanding social media, how users interact with it is also difficult to gauge. According to Brain Solis, it’s not about technology, but sociology. Still, that hasn’t stopped marketers from homing in on where to find consumers, with a recent survey showing that 61 percent of U.S. agencies see audience targeting as the best means for online campaigns. Apparently, it was National Procrastination Week last week—we just didn’t get around to celebrating until now. That said, we’ll wish you a Happy St. Patrick’s Day in probably a month.{/%BODYCOPY%} {%ID%}11122{/%ID%} {%DATAID%}02813fcb-99c9-4fca-877f-715a5b1dda6f{/%DATAID%} {%CanonicalUrl%}{/%CanonicalUrl%} {%PUBLISHDATE%}3/16/2012 4:15:39 PM{/%PUBLISHDATE%} {%LINK%}https://www.prdaily.com/Main/Articles/11122.aspx{/%LINK%} {%BYLINE%}Tim Otis
March 16, 2012