Today’s audiences are overwhelmed by the content they consume.
They’re constantly sifting through channels and platforms for accurate and helpful tidbits that will help them lead healthier and more rewarding lives. And on social media, it’s never been more difficult to separate the wheat from the chaff.
That’s why the role of content creators has become so crucial as organizations try to engage audiences with information that can compete with the noisy content marketplace. To create content that stands out, Amanda Todorovich recommends following the five Cs.
Todorovich, executive editor of content marketing for Cleveland Clinic, offered a look at these guidelines for social media greatness in a recent video for Ragan Training, “5 Cs of Social Media Copywriting: How to Craft Copy that Screams ‘Click Me!’”
That doesn’t mean content creators should embrace clickbait, she says. “We want to deliver on what we promise in our copy.” In fact, you should consider your organization’s overall values every step of the way.
Core content values
By following the Cs, Todorovich says Cleveland Clinic hopes to live up to three values with its content.