Think you’re a public relations wizard? Prove it! Take the PR 3.0 quiz

An industry veteran updated the questionnaire he once gave to prospective hires. Think you can pass?

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I’ve known Robbie for far too many years that I’d care to admit. We reminisced about the PR biz back in the day when the choice of media channels and methods for gaining mindshare seemed so finite (and manageable).

He eventually reminded me of “the test,” which I hadn’t thought about in years. Back then, I had devised a media relations questionnaire for prospective hires, which served as a non-scientific barometer of one’s experience toiling in the PR trenches. Sample questions included:

Fill in the cities:

__________ Times Picayune
__________ Globe
__________ Inquirer

Where can one watch:

KUSA-TV _____________
WMAQ-TV _____________
KGO-TV _______________

What do the following stand for:

SMT ___________________
DMA ___________________
VOT __________________

The questionnaire also asked prospective employees to match high-profile journalists with their national news organizations and even New York-based news organizations with their street addresses.

There were also some practice questions:

• Both “Good Morning America” and “Today” have requested to interview your celebrity client. How do you determine which should get the booking?

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