The Coca-Cola Co. wants more millennials to drink Diet Coke.
Amid claims that Big Soda is contributing to an obesity epidemic, the beverage company is attempting to change the narrative surrounding its products with an extensive overhaul of one of its key products.
As the soda industry continues to take heat from public-health critics, Coca-Cola is launching four new flavors of Diet Coke aimed at Millennials.
The iconic no-calorie drink will come in Ginger Lime, Feisty Cherry, Zesty Blood Orange and Twisted Mango, the company announced Wednesday.
The new flavors are slated to hit stores shelves nationally on Jan. 22 in a new skinny 12-ounce can.
“Millennials are now thirstier than ever for adventures and new experiences, and we want to be right by their side,” Rafael Acevedo, Coca-Cola North America’s group director for Diet Coke, said in a statement. “We’re contemporizing the Diet Coke brand and portfolio with sleek packaging and new flavors that are appealing to new audiences.”
The company posted the news in its online newsroom, highlighting the extensive process it underwent to research and develop the new flavors.