Visit the website of news video producer Now This News, and this will greet you:
NTN replaced its content with this single placeholder page in February. The company’s VP of social media, Ashish Patel, tweeted the news to followers:
We just shut the desktop site down. @nowthisnews to be truly socially distributed media company. Follow us wherever.
NTN relies on Facebook, Twitter, Kik, Tumblr, Snapchat and a variety of other platforms to distribute more than 50 pieces of content every day. Each video is tailored to the platform. You can still find a mobile site and app, but most of the action happens when people share NTN videos on the social network they’re using.
From summer 2014 to July 2015, views of NTN videos soared from 1 million per month to more than 420 million. It’s an extreme example of an important trend.