Threading the needle on messaging during COVID-19

The current crisis poses many challenges that are a perfect match for a PR pro’s skillset. Here are some ideas for tackling problems for clients—or for your own organization.

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With the mass interruption to our daily lives, companies are wondering: “What is the best way to navigate through a pandemic? How do we interact with our consumers, staff and stockholders?”

Effective public relations is an essential part of businesses during regular operating hours—and a pandemic makes clear and transparent communication that much more necessary.

Here’s where you should place your focus:

Keep communication strong

Unfortunately, social media doesn’t take a back seat for coronavirus, and misinformation can spread quickly.

When it became clear that COVID-19 would have an extended impact on our lives, music festivals like Coachella began planning to postpone their events to a later date. Sources such as Billboard were making the announcement of new rumored dates days before the production companies made any official statement. Fans expressed their confusion and worry for travel arrangements via Twitter and it wasn’t until Coachella used their own social platforms that the dust settled.

People then expressed excitement for the famous desert festival and applauded them for doing the right thing concerning everyone’s safety.

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