Three major changes affecting corporate comms departments

Although disjointed, the department is more important than ever, according to new research from Altimeter Group that identifies trends in the industry.

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The rise of social technologies over the last few years has affected corporate communications severely. From angry bloggers to ratings and reviews, communicators are some of the first to respond and take ownership.

In fact, Altimeter’s research (figure 6.3) indicates that 30 percent of corporate social strategists report to corporate communications, and 41 percent report to marketing, where corporate communications may reside. Despite this, these departments have undergone three major changes.

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