Good morning, PR pros:
UnityPoint Health – Meriter is racking up engagement on Facebook with a holiday-themed post, its “NICU Halloween Costume Contest,” that underscores the health system’s work:
NICU Halloween Costume Contest: Cast your votes now! From grapes and pilots to mermaids and skeletons, our tiniest…
It’s a great example of how your organization can highlight important initiatives and offerings in an engaging and non-promotional way—while using a trending holiday to tell its stories.
What do you think of the health care organization’s post? Share with us your thoughts under the #MorningScoop hashtag.
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In a unanimous vote, the association’s board overturned the long-held rule prohibiting college athletes from profiting off their names and likenesses. The action has met with skepticism.