Crisis Communications Time magazine’s new cover is quite the PR stunt A breast was the talk of the Web on Thursday—because it made the cover of Time. By Michael SebastianMay 11, 2012 SHARE Ragan Insider Premium Content And here’s the thing: The story is about Dr. Bill Sears, a 70-year-old proponent of “attachment parenting.” The cover photo, however, is of a 26-year-old mother and blogger in Los Angeles who posts photos of herself breastfeeding her son. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.