Times are tough, revenue is down: Why continue PR and marketing?

As you all know, communication budgets—PR, marketing or internal—are often the first hit by cost-cuts. But it shouldn’t be, said Financial Post . “There is a long-term effect if you don’t maintain a brand development program,” Brent Barr, a marketing instructor at the Ted Rogers School of Retail Management at Ryerson University in Toronto and owner of Falcon Innovation Group Inc., told Financial Post . “For small business, it is critical to maintain that presence in the mark…

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