Tips for becoming a PR writing jack-of-all-trades

A PR pro’s skill set has to extend well beyond press releases. Content marketing and social media require different kinds of writing to be effective.

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Post with mobile in mind. Nearly half of all emails are opened on mobile devices. Use only close-up images, avoid attachments in pitches, and keep headlines short (but informative). • Pitch the story, not the brand. Or as Dharmesh Shah puts it, “pitch solutions, not products.” • Use keywords wisely. If you don’t believe that Google penalizes those that neglect its link guidelines in press releases, Vladimir Gendelman’s story proves Google enforces its decrees. • …but don’t leave out links completely. Always provide readers with an opportunity to learn more about your brand. A press release without links fails to serve its purpose.

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