Tips for creating a content strategy fit for an Oscar

Think about your content like a movie studio releases films, with a mix of sure bets and a few riskier propositions.

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Oscar time is nearly here.

Whether you agree with the Academy’s nominations or not, planning your content the way movie studios plan their film releases can inform your content strategy. Each year, movie makers weigh the return they’re likely to see on their investment in producing a particular film against the cost. Profits from big summer blockbusters and popcorn thrillers can help to offset smaller returns on indie films and niche documentaries. Each type of movie content has its place in the overall scheme.

Just as production companies must produce different types of movies, your strategy should include different types of content.

Blockbuster content

Blockbusters generate conversation. Think “Guardians of the Galaxy” on this one: lots of fun, great storytelling, and the filmmakers can update this content year after year. Planning for “Guardians of the Galaxy 2” is already underway.

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