Tips for creating brand ambassadors

It’s not just about recruiting them. It’s about maintaining their enthusiasm and rewarding them.

Ragan Insider Premium Content
Ragan Insider Content

It’s one thing to get a like, share or positive comment on a branded social media post is certainly commendable, but what brands should really be striving for is to create brand ambassadors.

What is a brand ambassador? Think of them as your super fans who help create other super fans.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.