With information overloading our daily lives, one vital aspect of our profession is often overlooked: storytelling. An emphasis on good storytelling techniques can be the difference between becoming part of the noise or rising high above it.
Brands can become so focused on pushing out their message that the story gets lost, never to be told.
A new infographic from LookbookHQ and Beutler Ink titled “Effective Storytelling” gives marketers some much needed reminders about what it means to tell a story. We’ve never had so many tools and toys at our fingertips to help us tell our brands’ stories. Here are some tips to help you take advantage of them. (Click here for a larger image.)