But figuring out how to capture that attention is the tricky part.
At Ragan’s Social Media Strategies Virtual Conference, What’s Next in the Age of TikTok: How to Win Big with Micro Video, shed light on how to use these video formats to tell better, bolder stories.
Lexi Herrick, director of audience development, social media and analytics at Allure Magazine, said that telling great stories through micro video begins with brands asking questions about their voice, style and what they hope to achieve on TikTok.
“Whatever that is, figure that out and allow that to be your North Star,” Herrick said. “The marketing that made you great to begin with still can make you great on TikTok.”
Herrick noted that after defining your brand on TikTok, use micro videos to be: