Tips for using numbers in press releases, employee comms, and marketing

A useful tool for knowing how to express numbers—plus one bonus tip from CEO Mark Ragan.

But even after all those years pounding out deadline stories, I am still hazy about the rules for using numbers in stories, press releases, and marketing.

This morning I stumbled across this great cheat-sheet.

Print it out, and tack it up in your cubicle. It’s a useful and easy tool to use when pumping out those press releases and financial results.

And here’s a bonus tip from me that is not included in the above link:

When using numbers, always try to set them in context. Here are a couple of great examples:

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