Tips for using Pay-Per-Click ads in a PR crisis

It’s been a busy crisis management year for corporations. Both Toyota and BP have been blasted for their handling — and mishandling — of public relations during their respective calamities. Both companies also resorted to buying pay-per-click ads on Google and Yahoo. Their goal: Try to quiet the media storm. Curious how this works? eReleases offered some interesting insights and tips into Adwords and “corporate speak.” Effective — or is it falling on deaf ears? —…