Tips for working with blogger advocates

If you’re looking for bloggers to speak up on behalf of your brand, it’s worth taking stock of what’s out there on the Web.

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Gone are the days when the PR pitch was targeted solely in the direction of credentialed news men and women. The savvy PR pro in the digital age is pitching a variety of sources across multiple media.

Among those sources is the often elusive blogger advocate—those intrepid creative people who have moved beyond blogging as a hobby to make it part of their career.

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