Tips for working with blogger advocates

If you’re looking for bloggers to speak up on behalf of your brand, it’s worth taking stock of what’s out there on the Web.

Ragan Insider Content

Gone are the days when the PR pitch was targeted solely in the direction of credentialed news men and women. The savvy PR pro in the digital age is pitching a variety of sources across multiple media.

Among those sources is the often elusive blogger advocate—those intrepid creative people who have moved beyond blogging as a hobby to make it part of their career.

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