Tips for working with influential social media personalities

Report reveals what motivates bloggers, vloggers and short-form content creators to work with brands.

Many PR and marketing pros have begun working with influential people online to boost brand awareness.

If it’s a goal for your brand to partner with some of social media’s most popular and influential users in the coming months, first look at Crowdtap’s recent report, “The State of Influencer Marketing.”

Crowdtap recently interviewed more than 50 well-known bloggers and social media personalities to learn what they think about brands and what motivates them to work with brands.

“For this study, we wanted to give PR pros and marketers firsthand perspective into what’s on the minds of the next generation of influencers so that they can build stronger, more enduring relationships,” says Claudia Page, vice president and head of creator partnerships at Crowdtap.

Marketing through popular social media personalities is of great interest to many marketers, but it’s also somewhat misunderstood.

“A lot has changed since the word ‘influencer marketing’ was coined,” Page says. “Moms no longer rule the blogosphere—though they still have a strong presence—and content discovery has proliferated, expanding from blogs to short-form platforms like Instagram, Vine and Snapchat.”

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