To build buzz around a film, 20th Century Fox pays for bloggers to visit England

“The cinematic blogosphere has been resounding today with calls of ‘What ho!’ and ‘Top o’ the morning, govn’r!’ since a fair number of America’s leading film bloggers have boarded planes courtesy of 20th Century Fox for Jolly Olde England to attend the premiere of [the new film] The Fantastic Mr. Fox,” Richard Rushfield wrote for Gawker .

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