To survive in digital world, magazines re-imagine themselves

What will entice readers to buy magazines instead of finding the content online? According to the Wall Street Journal , a number of publications are looking beyond the standard glossy format, experimenting with what, exactly, a magazine even is. For instance, one magazine, T-Post , sends its subscribers a t-shirt with a true story on the inside and a design embodying that story on the outside. “In doing so,” WSJ continued, “they are offering their readers special experiences that Web si…

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