To thwart lawsuit, Pepsi claims Mountain Dew would dissolve a dead mouse

Is this an example of winning the legal battle but losing the PR war?

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According to Pepsi’s attorneys, a dead mouse will dissolve in Mountain Dew.

It’s the company’s defense against a lawsuit in which a man claims a can of Mountain Dew he got from a vending machine in 2009 contained a dead mouse.

Mountain Dew is part of the Pepsi family.

The man—who’s asking for damages worth more than $50,000, plus “other relief”— says that he sent the mouse to Pepsi, which destroyed it.

Pepsi denies the man’s claim and wants the case dismissed. We’ll let the Madison County Record take it from here:

“In support of that move, Pepsi cited expert testimony that the mouse would have dissolved in the soda had it been in the can from the time of its bottling until the day the plaintiff drank it.”

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