Though social media often feels like an imaginary land of “likes” and shares, its marketing benefits can be very real.
Though the report states there is still “no credible evidence for a return on investment in social media,” it points out that the upsides for various organizations are robust.
Marketers have suggested that as long as there’s a well-executed strategy (no more tweeting in the dark), certain social media content has spurred significant lead generation and improved branding.
Along with garnering new leads, an effective social media strategy often translates to rehabilitated reputations, expanded marketing strategies and deeper customer relationships.
To boost your online presence, consider focusing on these areas:
Good Growth’s Nick Prescott poses this: