Today’s marketing challenge: How to reach the mobile generation

More and more consumers are accessing organizations online via smartphones and other mobile devices. Here’s how to reach them.

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Ragan Insider Content

You might not have noticed a major marketing change: For the first time, more potential customers are using mobile devices than desktops to browse the internet.

A new demographic has emerged: the mobile generation.

Mobile marketing is already a science. Some brand managers turn customers into numbers to be crunched in the quest for more revenue, but effective marketing caters to the individual. Consider these tips.

Eighty percent of internet users own a smartphone, and most use their phones for online shopping. The popularity of mobile retail apps skyrocketed last year by an astounding 81 percent. We know that the new storefronts are digital, but this information is useless if you don’t greet your customers with a smile even when they’re on smartphones.

Start with the basics

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