Tofurky and Good Food Institute sue to block Missouri’s ‘meat’ label law

The statewide regulation is the first within the United States and prohibits organizations from using the term for products not derived from animals.

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Missouri became the first state to regulate how marketing pros use the word “meat”—and plant-based brands are fighting back.

The “Missouri Cattlemen’s Fake Meat Bill” was signed into law on June 1 and went into effect on Tuesday. It prohibits organizations from calling products “meat” that aren’t derived from animal sources.

CNBC reported:

Clean meat—also known as lab-grown meat—is made of cultured animal tissue cells, while plant-based meat is generally from ingredients such as soy, tempeh and seitan.

The state law forbids “misrepresenting a product as meat that is not derived from harvested production livestock or poultry.” Violators may be fined $1,000 and imprisoned for a year.

A similar argument is unfolding on the federal level.

Plant-based organizations and groups are pushing back against the new law.


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