Too much email marketing could lead to resentment: study
Unsolicited email messages was a chief cause of consumers disliking a brand, according to a recent report.
That’s the message from marketing and customer intelligence firm Emailvision, which found that 75 percent of respondents would “resent a brand after being bombarded by emails.”
Meanwhile, among those with reason to resent a brand, 71 percent cited unsolicited email messages as the reason.
Getting the gender or name wrong in the email was also cause for resentment, according to the study.
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