Top 5 social media marketing mistakes Here’s one of the mistakes: “‘Down-sourcing’ [social media] to interns or junior staff.” And here’s some free advice for Businessweek : Down ever use the word “down-source” again, even when it’s in quotes. (We’ll follow our own advice, too.) By Ragan StaffJan. 25, 2011 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.