Last month, you had an average of 10,000 visitors per week, and now you have only 100. What the heck happened?
Whether the site is for delivering daily news or selling fire protective clothing, it must perform well in search engines to be successful. After every redesign, it’s important to perform a site audit to find design errors that might hurt your website’s SEO.
A highly skilled designer can do brilliant things with a website’s design, but search engine optimization must be taken into consideration when shaping a new look. This doesn’t mean you have to go back to the Stone Age designs of the ’90s. Designers should work on a team with wireframers, developers, and SEO specialists to create a website formula that will be eye-catching for both viewers and search engines.
Unfortunately, most Web designers like to ignore SEO when building sites because they want to express their artistic abilities. Below is an explanation of commonly made design mistakes that will ruin your SEO:
Using splash pages