Totinos earns kudos for Super Bowl social media; Nationwide takes a hit

The pizza roll maker got a jump on Sunday’s festivities, live-tweeting the big game a day early. The insurer’s ad about child deaths from accidents stirred bad feelings.

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Aside from a genuinely competitive football game, Sunday night’s Super Bowl didn’t give brands much out of the ordinary to work with on social media. (There were no blackouts to seize upon.)

Perhaps in anticipation of a mostly smooth event, the social media team at Totino’s, makers of the pizza rolls that viewers consume at many Super Bowl parties, decided to live-tweet the game a night early, and came up with a far stranger, fictional contest.

A few examples:

Woah hey, haha! Who let a baby on the field?! Keep it together guys, you’re professional #football players! #TheBigGame #Sparts

— Pete Zaroll (@totinos) February 1, 2015

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