Tourism Queensland’s ‘classic’ and ‘very simple’ campaign wins top prize for PR

“Best Job in the World,” a PR campaign for Tourism Queensland, took home the first Grand Prix award for PR at the 56th annual International Advertising Festival in Cannes, France. The campaign, compliments of CumminsNitro in Brisbane, Australia, asked people to audition—via video clips—for a caretaker job on Hamilton Island in the Great Barrier Reef, an island that Tourism Queensland promotes. The caretaker earns a handsome salary for exploring Hamilton Island and bloggi…

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