Toyota’s Twitter campaign is the latest to draw criticism

The automaker joins the ranks of McDonald’s, Research in Motion, and others, after its hashtag promotion went awry.

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Toyota is the latest to join the likes of McDonald’s, Research in Motion and Qantas in coming up with well-intentioned hashtags only to watch them go awry.

Toyota’s kerfuffle is a bit different, though. The company launched its Camry Effect campaign to promote the 2012 model. But things turned ugly (or at least annoying) when those who tweeted Super Bowl-related hashtags #CamryEffect were sent @ reply messages suggesting they sign up for a contest to win a Camry.

The Real Time Report further explains the backlash:

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