Trends vary among nonprofit communications pros

In the nonprofit world, data show ideal messaging channels are quite different than those in their for-profit counterparts. Here’s what marketers should know, according to a new report.

Nonprofit communications present a special kind of complexity.

For these pros, the challenge comes from a lack of resources. The 2016 Nonprofit Communications Trends Report says organizations are using every opportunity to optimize the ways they communicate. RELATED: Earn recognition and accolades for your PR and internal communications efforts.

Here are a few takeaways from the report:

  • Websites, social media channels and email remain the top three communications channels for nonprofits.
  • Facebook, Twitter and YouTube are the top social media channels.
  • More professionals are entering the nonprofit communication space with an average of two dedicated comms pros for organizations with budgets of $1-5 million, 3.25 employees for organizations with $5-10 million budgets and 5.75 comms pros for organizations with budgets higher than $10 million.
  • As for communication frequency, nonprofits tend to mirror the for-profit world in social media (multiple tweets per day; about one Facebook post per day), but most stick to only monthly email newsletters. This is far less frequent than many retail marketers.

For more from the study, check out the infographic below:


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