Trouble brewing? Bud Light’s Cleveland Browns promo draws boos
Anheuser-Busch is offering free beers to city residents upon the luckless football team’s first win. The stunt has gotten a few rounds of negative responses.
Is it a fun incentive for downtrodden fans or salt in the wound for a team down on its luck?
Budweiser wanted to be a part of the Cleveland Browns’ turnaround, so it has created a citywide promotion for the first win of the franchise’s season.
To gin up fans’ hopes for a win, the brewer has set up padlocked fridges citywide with Bud Lights inside, to be remotely unlocked when (read: if) the Browns notch their first regular-season triumph.
When the Browns win their first game this season, free beer will be available in Cleveland thanks to Bud Light’s “Victory Fridges.”
The special fridges will automatically unlock celebratory beers after Cleveland gets its first regular season win, the team announced. The fridges will be opened by smart technology as soon as the game is over.
“You’ve stood by us through it all,” the Browns tweeted. “We love you for it, and so does @budlight.”
The promotion highlights the abysmal record of the Cleveland gridders in recent years.
Become a Ragan Insider member to read this article and all other archived content.Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.