When a brand manager posts a leaden tweet, it’s a PR blunder.
When the commander in chief tweets something “tone deaf”—especially on Memorial Day—there’s national outrage.
On Monday, President Donald Trump tweeted a video in which he talked about a 7-year-old boy whose father had died during military training exercises:
— Donald J. Trump (@realDonaldTrump) May 28, 2018
The video’s story—which Trump later shared in his address at Arlington National Cemetery, concluded with the following message: “As Americans, we come together to remember our great heroes on this Memorial Day.”
Roughly two hours later, Trump tweeted: