Trust your Klout score? This infographic casts some doubt on its accuracy
Apparently, all you need is ‘Bieber’ in your Twitter handle for a high-score on Klout.
Last December, Peter Shankman, the founder of Help A Reporter Out, caused a stir in the industry when he hosted a VIP-only holiday party. VIP status was party determined by a person’s Klout score.
So, just how accurate are those Klout scores?
Well, marketer Mark Schaefer—with the help of PR pro Steve Farnsworth—created an infographic that show’s “the problem with Klout.”
As you can see, the account @bieberg97 has 638 followers (it’s topped 900 now), and it follows zero people. And yet, it earned a Klout score of 72—the higher the score the better—and the site had this to say about @bieberg97:
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
