If you’ve only seen one photo of Khalid Sheikh Mohammed, the man widely regarded as the mastermind of the 9/11 terrorist attacks, it’s probably that of him wearing a wide-necked white T-shirt with body hair billowing out.
It’s not a great look. It’s also apparently a widely used meme in Turkey.
And that is why Turkish hair removal company Epila thought it would be a good idea to feature the former al-Qaeda leader on its ads.
Turkish hair removal product ad featuring Khalid Sheikh Mohammed pic.twitter.com/KImYWPjaop
— yusuf sayman (@ysfsymn) October 31, 2014