Turn a simple announcement into an effective campaign

Having a long-term effect on consumers can be challenging. To make your next communications push more memorable, consider these integrated strategies.

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Today’s communications climate calls for creativity when you’re releasing information or news.

Instead of pushing out information with press releases or statements, PR pros are making strides to be memorable. Most integrated marketing campaigns have a particular way of reaching a certain audience and emphasizing key aspects of the news.

Next time your organization has something to say, instead of rushing to publish a press release, consider these options:

A bounty of social media channels

Depending on your business, some social channels are more relevant than others. When tailoring a message for social media, it’s important to know what aspect of your news is most important to a certain niche.

Although Facebook, LinkedIn and Twitter are the most obvious choices to consider when advertising or promoting your news, there are alternatives.

VentureBeat predicted that specialized social networks will grow in 2016. When evaluating future social media channels, you should remember whom you’re targeting and why. Specialized channels give you more direct access to your customers.

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